AttribuLead launches self-hosted attribution plugin for WordPress

AttribuLead has launched a free WordPress.org plugin and a paid Pro version that connect marketing sources to leads and ecommerce revenue inside a site owner’s own WordPress database. The release targets WordPress, WooCommerce, and Easy Digital Downloads users who want clearer attribution without sending visitor data to external analytics platforms.

Why it matters: - WordPress site owners often lose track of which source actually drove a lead or sale after the first visit. - AttribuLead keeps attribution records inside WordPress, which gives site owners more control over data and reduces dependence on third-party platforms. - The Pro version ties attribution to revenue, refunds, renewals, and profitability metrics for ecommerce teams.

What happened: - AttribuLead announced AttribuLead Free on the WordPress.org plugin directory and launched AttribuLead Pro. - The plugin is built for WordPress sites and connects acquisition sources to leads, customers, and ecommerce revenue. - The release is aimed at sites using WooCommerce and Easy Digital Downloads.

The details: - AttribuLead Free captures leads from Gravity Forms, Contact Form 7, WPForms, embedded HubSpot forms, and compatible generic forms. - The plugin classifies visits using campaign parameters, advertising click identifiers, referrers, and recognized AI-assistant referrals. - Source Lock preserves the original meaningful source instead of replacing it with a later direct visit. - AttribuLead Pro extends attribution to WooCommerce and Easy Digital Downloads transactions. - Site owners can compare first-touch, last-touch, and effective-source models. - The Pro version also supports customer tracking, per-currency lifetime value, refunds, renewals, and revenue recovered from Direct or Unknown attribution. - Marketing costs can be entered manually or imported by CSV. - Profitability reports calculate return on ad spend, cost per lead, customer acquisition cost, and lifetime-value-to-acquisition-cost ratios. - The release adds evidence-based recommendations, scheduled email reports, and multi-CRM delivery. - HubSpot, Brevo, and Zoho CRM connectors are marked stable. - Custom Webhook and Salesforce via webhook remain in beta. - The company says attribution processing runs within WordPress, and data leaves the site only through integrations configured by the administrator.

Between the lines: - The product is positioned as a privacy-conscious alternative to cloud attribution tools because it keeps the evidence on the site owner’s server. - The AI-referral feature reflects how marketers are trying to measure traffic from assistants such as ChatGPT, Claude, Gemini, and Perplexity when those referrals are actually visible. - The system does not infer traffic that browsers or assistants do not expose, which limits overcounting and false attribution. - Founder and developer Vlad Kolarov said WordPress owners should not have to export every visitor journey to another platform to understand which marketing created a customer. - Kolarov said AttribuLead keeps the evidence close to the website and connects that evidence to the lead or revenue it produced.

What's next: - AttribuLead Pro is available in Starter at $99 per year, Business at $249 per year, and Agency at $399 per year. - Existing Free users can upgrade without losing AttribuLead data or settings. - The plugin is available now from the WordPress.org directory and at attribulead.com.

The bottom line: - AttribuLead is pitching self-hosted attribution as a way for WordPress businesses to see which marketing sources drive revenue without handing core attribution data to outside analytics systems.