ITTV to host Venice talks on Hybrid AI and IP

ITTV International will hold two industry conversations at the Venice International Film Festival on Sept. 4-5, bringing executives from Amazon MGM Studios, producers, tech founders and legal experts together to examine how intellectual property is now created, financed and distributed. The sessions will focus on Hybrid AI, the creator economy and how books become global screen franchises.

Why it matters: - The entertainment business is shifting from a studio-controlled IP pipeline to a wider system shaped by creators, online communities, artificial intelligence and new technology. - The Venice discussions aim to show how ideas can move from origin to global screen in a market where authorship, rights management and distribution are changing fast. - The conversations also reflect growing industry pressure to connect emerging tools with established production and financing systems.

What happened: - ITTV International will host two conversations on Sept. 4 and 5 at the Veneto Region Pavilion – Veneto Film Commission at the Hotel Excelsior during the Venice International Film Festival. - The sessions will bring together executives from Amazon MGM Studios, producers, technology entrepreneurs and legal experts. - Featured speakers include Nicole Morganti, Head of Originals, Southern Europe at Amazon MGM Studios; Raffaella Leone, Co-CEO of Leone Film Group; Paola Lucisano, Managing Director of Lucisano Media Group; the founders of Synthetic Frame; and Leonardo Paulillo, intellectual property attorney and Secretary General of Audiovisivo Italiae. - The two panels will examine Hybrid AI, the creator economy and the path from literary IP to film and television.

The details: - The first conversation is titled “Creators, Communities & Intellectual Property in the Age of Hybrid AI” and asks whether Hybrid AI can unlock the creator economy. - The discussion will focus on how Hybrid AI tools can support independent talent, online communities and emerging IP while protecting authorship. - The panel will also look at pathways between new IP and established production, financing, distribution and rights management. - The second conversation is titled “From Book to Screen: The Prime Video Model” and focuses on how great intellectual property becomes global entertainment. - The panel will use Love Me Love Me and Non è un Paese per Single as case studies. - The discussion will examine editorial choices, creative partnerships and production strategies used to turn literary works into internationally successful films and television series. - The second conversation comes as Prime Video celebrates 10 years in Italy. - ITTV International said the broader goal is to examine the full lifecycle of tomorrow’s intellectual property, from creation to worldwide audience reach. - Valentina Martelli, founder and CEO of ITTV International and co-founder and CEO of Synthetic Frame, said Hybrid AI is about empowering creators rather than replacing them. - Martelli said intellectual property can now originate from creators, communities, technology and traditional publishing at the same time. - Martelli said the challenge is building an ecosystem where Hybrid AI amplifies human talent and creator-driven innovation connects with established production and distribution. - ITTV International is now in its eighth edition. - The organization says it has become a platform for Hollywood executives, international producers, technology innovators, investors, creators and policymakers. - ITTV was founded by Valentina Martelli and Cristina Scognamillo. - The group says its work connects entertainment, technology and business through curated conversations, executive networking and initiatives focused on intellectual property, emerging technologies and international collaboration. - ITTV International received an official proclamation from the City of Los Angeles earlier this month recognizing its contribution to intercultural dialogue through audiovisual storytelling. - The proclamation was presented during the Italian Ferragosto celebration, which ITTV International created and produced with Little Italy of Los Angeles. - The event brought together civic leaders, entertainment executives, filmmakers and the Italian-American community and ended with a public screening of Disney and Pixar's Luca in San Pedro.

Between the lines: - The Venice program signals that IP strategy is no longer just a creative or legal issue. It is becoming a technology, business and distribution issue at the same time. - By pairing a Hybrid AI discussion with a book-to-screen case study, ITTV is positioning itself at the intersection of two major industry debates: how new IP is born and how existing IP scales globally. - The inclusion of both studio executives and legal experts suggests the conversation will likely center on rights, control and monetization as much as on creativity.

What's next: - The two Venice sessions will take place on Sept. 4 and 5. - The panels are expected to surface how studios, creators and technology companies may collaborate on future IP development. - ITTV is likely to continue using international festivals and industry events to advance its focus on entertainment, technology and cross-border collaboration.

The bottom line: - ITTV is bringing a timely IP conversation to Venice: who creates the next global hit, how AI changes that process and who controls the rights when it does.