AEG, Goldenvoice and PRG back White Hall Arts Academy youth camp

AEG, Goldenvoice and PRG have joined White Hall Arts Academy’s Music Creators Camp in Los Angeles, giving nearly 50 young people hands-on exposure to music, live events and production careers. The free program runs through July 25 and ends with a youth-produced concert showcase.

Why it matters: - The partnership connects South Los Angeles youth to real-world training in music, live entertainment and production. - The camp is designed to show students not just stage roles, but the behind-the-scenes jobs that support major concerts and tours. - White Hall Arts Academy is using the camp to build a workforce pipeline for young people and for justice-impacted and transitional-age foster youth.

What happened: - AEG, Goldenvoice and PRG joined White Hall Arts Academy’s fourth Music Creators Camp cycle. - The free, two-week program is serving nearly 50 participants ages 9 to 17. - The camp is taking place in South Los Angeles and includes training in songwriting, music production, choreography, branding, concert promotion and stage production. - The 2026 camp is supported by the Los Angeles County Supervisor Holly J. Mitchell Youth Social Justice Fund and Solotech.

The details: - White Hall Arts Academy founder Tanisha Hall and Grammy Award-winning musician and producer Keith Harris are leading the program. - Keith Harris serves as musical director for the Black Eyed Peas and the Backstreet Boys. - Additional instructors include five-time Grammy winner Candace Wakefield, Grammy-nominated creatives Daniel Solano, Bella Rabbit and Yng Josh, producer-engineer Adam Amoedo and guest mentor Adanna Duru of The Voice and American Idol. - The instructors’ credits span Prince, Ariana Grande, Doja Cat, Nipsey Hussle and Alicia Keys. - Students developed and recorded original songs before creating music videos during a “Today at Apple” session at the Apple Store at The Grove in Los Angeles on Monday, July 20. - An AEG and Goldenvoice workshop is scheduled for Thursday, July 23, at The Novo at L.A. LIVE. - The workshop will cover concert promotion, live entertainment strategy and the business infrastructure behind major music events. - PRG will host two days of experiential learning at PRG Starwood Aviation Studio on Friday, July 24, and Saturday, July 25. - PRG will focus on the technical, logistical and operational work required to produce large entertainment events. - The camp ends Saturday, July 25, with a youth-produced concert festival at PRG Starwood Aviation Studio starting at 5 p.m. - Students will apply what they learned in songwriting, performance, branding, concert promotion and production during the final showcase. - Graduates of Soundworks, White Hall Arts Academy’s workforce development program for justice-impacted and transitional-age foster youth, will provide audiovisual, content-capture and production support. - The Soundworks integration gives graduates professional experience and a pathway to employment.

Between the lines: - The program is structured to move students from creative instruction to live-event execution. - The involvement of AEG, Goldenvoice and PRG signals direct industry interest in talent development and future hiring pipelines. - White Hall Arts Academy is pairing youth arts education with workforce training, which broadens the program’s long-term value beyond the camp itself. - Tanisha Hall was recently recognized as the Los Angeles City Council District 8 2026 Women of Impact. - Rhea Roberts-Johnson said AEG and Goldenvoice want young people to discover career paths across music and live entertainment. - Norah Blumberg said the industry has a responsibility to create pathways for the next generation and that White Hall Arts Academy is building confidence and opportunity.

What’s next: - Students will complete the remaining camp sessions on July 23, July 24 and July 25. - The final concert festival will serve as the capstone event and a live test of the skills developed during camp. - White Hall Arts Academy is directing interested partners and supporters to more information on its website.

The bottom line: - White Hall Arts Academy is turning a youth music camp into a practical entry point into entertainment careers, with major industry players helping teach the next generation how the business works.